The #Sandesh2Soldiers campaign will be spearheaded by Narendra Modi himself, a senior source at the PMO said. “Holistic campaign will be launched to urge and invite people to send letters and messages to the armed forces,” confirmed the source. In the video, Modi asks people to send greetings to the armed forces, who “spend their lives” for “our happy and peaceful lives” trying to “defend” the country. Apart from letters, people can send their messages to the soldiers through the Narendra Modi mobile app, MyGov app, and through radio. While MyGov is the official app for the PMO, developed by the Information and Technology Ministry, the Narendra Modi app was developed by the BJP.

Source: Indian Express October 22, 2016 23:26 UTC