PIF send 'very clear' message to Eddie Howe as Newcastle United owners make Mike Ashley digNewcastle United''s ambition is very different now compared to under the previous ownerView Image Newcastle United chairman Yasir Al-Rumayyan and head coach Eddie HoweNewcastle United under PIF's stewardship is very different to what it was like when Mike Ashley was owner. ‌Commercial revenue barely improved during his time at the club and Newcastle prioritised Premier League safety over going deep in cup competitions. However, PIF - dubbed football's richest owners - have made it crystal clear that they aren't at Newcastle to make money. Profit, revenues, mean the ability to field an even stronger squad and that's what we intend to do with the revenues we generate." The ambition of the owners perhaps, in part, explains Hopkinson's reluctance to give Eddie Howe any long-term assurances.

Source: Daily Mirror April 09, 2026 15:52 UTC