PHD consolidates Menarini Asia-Pacific’s media mandate in the regionBangkok, March 5, 2026 – Omnicom Media (OM) agency PHD has consolidated Menarini Asia-Pacific’s (Menarini) media mandate in the region following a competitive pitch that began in June 2025. PHD will manage media planning and buying across seven new markets — India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea — building on the network’s existing partnership with Menarini in Australia and New Zealand, Hong Kong and the Philippines. Consolidating our media planning and buying allows us to move towards a more data-informed approach — where performance, learning and optimisation can happen faster and at scale. “Our experience in planning media for highly regulated healthcare categories also gives us a clear understanding of both communication compliance and the importance of building long-term credibility. This foundation will enable Menarini to grow strongly and sustainably in the Thai market.”

Source: Bangkok Post March 06, 2026 19:46 UTC