“What we found is that the digital experience score here in the Philippines, which is 33 percent, is extremely high. The 15-minute online survey asked the respondents to rate their digital experience in the industries of banking, utilities, telecommunications, consumer retail and media and entertainment through the 14 digital experience attributes ranging from functional to emotional traits. “The study shows there is a strong correlation between digital experience performance and customer loyalty. “It’s the overall interaction in the digital experience. The 33-percent score, which was obtained by subtracting the unsatisfied consumers from the satisfied ones, indicated that most Filipinos are satisfied with their digital experience.

Source: The Standard August 06, 2016 15:11 UTC