PROCTER & GAMBLE Philippines’ “Bida sa Bahay” music video and marketing campaign in support of the Health department & Bida Solusyon sa Covid-19 won this year’s special PANAta Awards, “Gawad Pandayon,” in three categories. The PANAtaAwards regularly celebrates and recognizes brands and industry movers that have successfully launched outstanding and meaningful works for its consumers and the country. P&G received one bronze and two silver awards for Courage, Creative Effectiveness and Authenticity categories under Gawad Pandayon, making Pandayon, making P&G the only company to win across all categories. The “Bida sa Bahay music video and campaign is recognized for its record view through rate and engagement for its material, reaching millions of Filipinos across Facebook, YouTube and television and, soon, will reach more students and families with its inclusion into the Education department’s blended learning activities. P&G’s music video is positive, catchy and the first music-based video of its kind during its release.

Source: Manila Times December 28, 2020 16:28 UTC