Olympic and World Championship silver medallist P V Sindhu has signed a whopping four-year sports sponsorship deal in the tune of Rs 50 crore with Chinese sports brand Li Ning.The record deal comes after compatriot Kidambi Srikanth was offered a cool Rs 35 crore over a period of four years by the Chinese company last month. "Sindhu's deal is one of the biggest in world badminton . It is close to Rs 50 crore for sponsorship and equipment," Mahender Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national exclusive partner of Li-Ning in India, told PTI. "It will be a deal which is very close to Puma's deal with Indian cricketer Virat Kohli in terms of yearly sponsorship. As part of the deal, it will provide Indian athletes and officials with competition and training apparel, leisure-wear and footwear for the 2020 Tokyo Olympics.

Source: Economic Times February 08, 2019 09:11 UTC