When TripAdvisor’s digital investigators identified the reviews as coming from PromoSalento, the site either blocked, removed or demoted the reviews in the site’s ranking. For the fake reviews that continued to appear, TripAdvisor said it posted a “red badge” on the listing page of the business being reviewed, indicating that the business was trying to manipulate its reviews.
Source: Los Angeles Times September 15, 2018 17:03 UTC