The maker of Revlon hair dryers and Pert shampoo has put the business up for sale, according to people familiar with the matter, as shoppers turn their backs on mass-market personal-care brands. The beauty business, a division of consumer-products maker Helen of Troy Ltd., is expected to fetch roughly $300 million in a sale, the people said. It consists of brands that largely sell at drugstores and discount retailers, including Bed Head curlers and Brut cologne.

Source: Wall Street Journal March 10, 2019 19:07 UTC