Overstock.com is changing its name. It’s one you may recognizeOverstock.com, one of the biggest names in e-commerce, is ditching its name for something just as recognizable: Bed Bath & Beyond. However, the acquisition doesn’t include the Bed Bath & Beyond brick-and-mortar stores, which are closing. Overstock’s loyalty program, Club O, is also being changed to Welcome Rewards, the name of Bed Bath & Beyond’s program. Perhaps using the recognizable name could give Overstock sales a lift, which have sagged in recent quarters mirroring its rivals’ pains, including Wayfair.

Source: CNN June 30, 2023 01:20 UTC