The Senior Special Assistant to President Bola Ahmed Tinubu on Digital and New Media, O’tega Ogra, has said that overregulation is hurting the growth of the marketing industry. He stated this at the 12th edition of the ADVAN African Awards for Marketing Excellence held in Lagos recently. Regulation can also be overdone, underdone, or inconsistent, resulting in negative consequences for the industry and society. “Regulation also needs to be adaptable, responsive, and transparent to keep up with the changing realities and demands of the market and society,” Ogra said. He remarked, “This year we have been able to increase our award categories, adding something for the junior managers in our team.

Source: Punch December 06, 2023 15:05 UTC