Outdoors clothing could help China’s ailing domestic salesThe trend toward outdoors athletic brands reflects a larger movement of healthier livingBy Juliana Liu / Bloomberg OpinionCOVID-19 lockdowns in China transformed the way people think about their health. In the social-media driven world of online sales, the Gorpcore trend is even more apparent. The unit that houses its Gorpcore brands accounted for only 19 percent of revenue in the first half of the year, but is the fastest-growing part of the business. Data Monday showed retail sales had slowed by a record amount, with the exception of the pandemic period. The outdoor trend is a bright spot in an otherwise challenging market that should have legs well into the new year.

Source: Taipei Times December 21, 2025 16:26 UTC