Our brands, more than ready for any currency-swap induced competition —John Olaoye, GM, Sales and Marketing, Crown Flour Mill
I believe if the whole thing is well managed, it should be to the advantage of the local brands. Honestly, the currency swap should not constitute any headache for local brands. Why Nigerian brands don’t last longI can tell you Alabukun is a local brand, and it has survived for sometime now. Corporate governance is also remains an issue that is holding local brands down. Two bills were introduced by the then NIMARK (Nigerian Institute of Marketing) and the CIMN (Certified Institute of Marketing of Nigeria).
Source: Nigerian Tribune May 28, 2018 01:07 UTC
