He added that any discussion about official fruits should not just focus on export stars like durian or pineapple; it must recognise the staples that ordinary households buy regularly. He also urged the government to pair symbolism with action through a “local fruits first” policy, particularly in public institutions such as schools, hospitals, military camps, government canteens, official events and state-linked companies. “Local fruits are fresher, travel shorter distances and fit our eating habits. “If ministries, agencies and even private companies consistently serve and buy local fruits, that will do far more for the sector than slogans alone,” he said when contacted. Koh stressed that supporting local fruits ultimately advances three national goals – public health, food security and sustai­nable agriculture – and called for long-term support packages to accompany any future “official fruit” announcement.

Source: The Star December 29, 2025 03:55 UTC