With the Oscars just days away, industry figures have tried to strike a reflective, humble tone in light of a glut of recent controversies that have dogged Hollywood. The Oscars' trustworthiness has gone up by 20 per cent since 2015, even after last year's mix-up that saw presenters announcing the wrong Best Picture winner (pictured)But now, the public and the deep-pocketed advertisers who make the annual telecast so lucrative, far from being fazed by Tinseltown's many iniquities, seem to trust the Oscars brand more than ever. In his most recent survey, entitled The Power Of The Oscar, 71 per cent of respondents said they saw the Oscars brand as trustworthy—up from 51 per cent in 2015. The credibility of the Oscars matters to the stars vying for the statuettes because it translates into cash, Sehdev said. Turnaround: With the Oscars just days away, industry figures have tried to strike a reflective, humble tone.

Source: Daily Mail February 28, 2018 21:22 UTC