A spot on the Oscars’ red carpet now comes with a price. The Beverly Hills nonprofit group for decades has allowed multiple media outlets to shoot live from the red carpet as a way to promote its prestigious Oscar telecast. cable channel and broadcast stations, such as KTLA-TV Channel 5, were allowed to air live interviews from the red carpet until 4:30 p.m. — an hour before show time. to shoot live from the red carpet later than most other crews — until 4:30 p.m.“We are an important vehicle to reach the millennial audience,” said Adam Stotsky, president of E! The network is planning a pre-pre-show called “Countdown to the Red Carpet,” which begins at 10:30 a.m. before the “Live From the Red Carpet” show at 2:30 p.m.

Source: Los Angeles Times February 25, 2017 00:14 UTC