THE US television audience for the 2020 Oscars fell to an all-time low for a ceremony that brought big wins for South Korean satire “Parasite” but was criticised by reviewers as long and haphazard. It was the worst TV audience ever for the highest honours in the movie industry and beat the previous record low of 26.5 million in 2018. South Korean film director Bong Joon Ho poses with his engraved awards as he attends the 92nd Oscars Governors Ball at the Hollywood & Highland Center in Hollywood, California. - Matt Petit/AMPAS/Handout via ReutersAudiences for live award shows have been declining in recent years, but the Oscars ceremony was still the biggest draw of Sunday night on television. The average unit cost for a 30-second TV ad during Sunday’s ceremony ranged from US$1,689,300 to US$2,272,900, according to the research firm SQAD.

Source: New Strait Times February 11, 2020 00:45 UTC