The boardroom row over Glanbia’s US launch of Truly Grass Fed resulted in the cancellation of Ornua’s monthly meeting of directors on Wednesday. It is understood that, instead, some of the other Ornua board members and senior managers held discussions without the Glanbia nominees. As well as Glanbia, Ornua is also owned by groups such as Dairygold and Aurivo. [We] believe there is sufficient room in the market for Truly Grass Fed range to thrive alongside [Kerrygold],” said Glanbia. Kerrygold has based its US marketing strategy on Irish cows being grass fed, which improves butter taste and colour.

Source: The Irish Times November 14, 2018 20:26 UTC