Sydney Sweeney on a billboard for American Eagle jeans that promoted some to say the ad campaign promotes eugenics. Photo: Michael M. Santiago/Getty ImagesActress Sydney Sweeney is no stranger to controversial advertisement tactics but her latest stunt for her lingerie line really has everyone’s knickers in a twist. In a bid to spread the word about her new lingerie line Syrn – which is pronounced as ‘siren’ – Sweeney snuck up to the famous Hollywood sign in LA at night. Sydney Sweeney on a billboard for American Eagle jeans that promoted some to say the ad campaign promotes eugenics. I’m jaded by this rage bait style of advertisement and even more jaded by the public feeding into it so quickly.

Source: Irish Independent February 13, 2026 14:34 UTC