“It was my daughter who inspired me to create organic crayons,” says Rashmi Bharti, co-founder of Avani (avani-earthcraft.com), a Kumaon-based cooperative founded in 2012. At Ahmedabad-based Azafran Organics (azafranorganiccrayons.com), raw materials are grown at their own farm to create non-toxic and edible crayons. “We use soya wax, palm wax, soya butter and food grade colours in our Veggie Crayons. Priced at ₹170 for a box of six, Avani’s crayons also use organic beeswax from the Keystone Foundation in the Nilgiris (that works with honey gatherers). While people are all for organic products today, Baranwal feels India continues to remain a price sensitive market for natural colours.

Source: The Hindu June 01, 2018 10:28 UTC