New York (CNN Business) Mondelez is determined to be the biggest name in snacks. The company rolled out an aggressive new growth strategy this fall that includes a bold plan to revamp old brands and launch trendy new businesses. "We need to become more consumer-centric than ever before," said Mondelez CEO Dirk Van de Put during the company's investor day in September. "What they eat, how they buy, why they buy and where they buy, we need to be on top of this and follow where the consumer is leading us." Its small team is tasked with developing new, trendy brands, revamping existing Mondelez brands and partnering with startups that are already capitalizing on new trends.

Source: CNN December 11, 2018 20:26 UTC