Lexus India Introduces the ‘Lexus Meraki on Wheels' ExperienceLexus India has recently introduced a novel retail concept known as the 'Lexus Meraki on Wheels.' This innovative and exclusive experience has been designed with the aim of providing a more intimate and immersive Lexus experience to its esteemed guests. The 'Lexus Meraki on Wheels' concept is akin to a mobile luxury brand space, featuring an opulent Luxurious Guest Lounge and Virtual Dome. Luxury Retail - Luxury retail brands can consider the idea of mobile luxury brand spaces to provide opulent experiences to customers in different locations, enhancing brand engagement and exclusivity. Technology - The integration of cutting-edge 3D technology in the 'Lexus Meraki on Wheels' experience presents opportunities for the technology industry to develop innovative solutions for immersive brand experiences.

Source: Economic Times August 01, 2023 00:02 UTC