Cookies play a crucial role in enhancing the user experience on websites, enabling personalized content and smooth navigation. While ensuring a positive user experience, cookies also play a critical role in online advertising. In summary, cookies are a fundamental part of the modern web ecosystem, enhancing user experience and enabling website owners to improve their platforms. A: The purpose of cookies is to enhance the user experience by personalizing content, remembering preferences, and enabling smooth navigation on websites. A: Advertisers use cookies to track user behavior and serve relevant advertisements, resulting in a more personalized online advertising experience.

Source: New York Times December 29, 2023 21:34 UTC