Marketers often think digital ad fraud is someone else’s problem. After pausing some or all of the digital campaigns in 2020, marketers are turning various campaigns back on. What follows are optimizations that digital marketers can make immediately to reduce waste and improve actual business outcomes from digital advertising campaigns. Use less targeting - Too many marketers are paying for too many targeting parameters, believing that hypertargeting will mean more relevant ads. You should get detailed DSP reports (your campaign interface) and reconcile those with detailed ad server reports (how many ads actually got served).

Source: Forbes February 27, 2021 18:56 UTC