Yet the proportion of responsible investment assets under management globally is only 36%8. To the best of our knowledge, however, there is no prior (experimental) research on whether framing can motivate responsible investment. In contrast, we apply framing to investment professionals who represent the segment of capital markets with the greatest influence on capital flows. While one may expect experienced investment professionals to be impervious to framing, there is evidence that professionals can be influenced by framing and make similar judgments as untrained individuals21,22,23. We test whether highlighting the temporary nature of the pain from divesting and the permanency of the benefits associated with divestment increases responsible investment.

Source: The Guardian January 05, 2024 11:01 UTC