On Wednesday, Winfrey and Kraft Heinz announced they're teaming up to produce a food line called "Mealtime Stories." Winfrey also recently published a cookbook, Food, Health And Happiness: 115 On-Point Recipes For Great Meals And A Better Life. Now, Winfrey needs to prove that her own name on her own line of food products can be as appealing -- and credible -- as her endorsement. While the food line uses the right adjectives, like "real" and "nutritious," it's still prepared food at a time when consumers are showing an interest in cooking at home, rather than dine out as much as they once did. Then, we'll know if she's a bigger draw for other chefs, or can create the same buzz for herself.

Source: Forbes January 26, 2017 20:14 UTC