Silk Invest backs consumer goods companies through its African Food Fund. We did the final close for the African Food Fund in 2013 and made three investments in Nigeria, Egypt and Ethiopia. I believe this focus on building a truly local product offering and local consumer focus has been key to its success. What I’ve learnt is to get the fundamental building blocks right: local consumer, local entrepreneur, local product and local value chain. We prefer to invest in products that have a true local consumer or local brand and can be customised and differentiated.
Source: The North Africa Journal November 25, 2020 14:15 UTC