As supply chain disruptions continue to impact businesses around the globe, consumers could have a tough time holiday shopping this year — whether due to a lack of inventory, higher prices or both. This means that nostalgia and traditions drive many of our holiday purchases, making it easier for retailers to trick your brain by pulling on your heartstrings. Manage your biasesTo influence your purchases, retailers take advantage of cognitive biases in advertisements, floor layout, display techniques and more. After a disrupted holiday season last year, our brains are seeking additional pleasure to add to that memory network. Being aware of holiday marketing tricks usually helps you defend against them.

Source: CNN November 19, 2021 00:19 UTC