From "Ethical AI" to "ProSocial AI": Principles to proofOne helpful distinction emerging in ProSocial discussions is the shift from principles to proof. The ProSocial AI Index uses a 4T framing, Tailored, Trained, Tested, Targeted, to move teams from slogans to evaluation. What ProSocial AI looks like inside a companyFor CEOs, ProSocial AI means AI systems that increase human agency, reduce systemic harm, and strengthen long-term resilience while remaining economically viable. ProSocial AI as a debiasing strategyBehavioural scientists have warned us for decades about WYSIATI — what you see is all there is. Accountability: Pick two auditable outcome metrics per AI system: one business metric (margin, retention) and one prosocial metric (complaint fairness parity, accessibility, verified emissions impact).

Source: The Edge Markets February 11, 2026 04:34 UTC