And, that is precisely why he launched his online meat delivery startup from an apartment in Gurugram in 2015. Manchanda is not the only one to spot an opportunity in India’s unorganized meat market. Licious, Meatigo and FreshtoHome, among others, are helping consumers overcome the challenge of accessing good quality meat in a convenient way. These startups are slowly changing the way urban India consumes meat. And, that’s where the online meat delivery brands stepped in, and evolved a farm-to-fork model to ensure that safe, healthy, clean and fresh meat reached directly to the consumer.

Source: Mint June 12, 2019 18:00 UTC