After the self-inflicted wounds of 2011, Groupon never regained its luster. For one thing, it helped make Chicago a tech-startup hotbed in the 2010s and drew a lot of digital talent and investment to the city. Before writing off Groupon entirely, remember that its meteoric rise was fueled in part by people looking for deals during a recession. Frank Sennett is the author of "Groupon’s Biggest Deal Ever," published in 2012 by St. Martin’s Press. The former director of digital products and strategy for Crain's city brands, Sennett is now a vice president of Outlook Marketing in Chicago.

Source: Forbes May 15, 2023 18:43 UTC