A company specializing in programmatic advertising, OpenX, has entered a five-year partnership with Google with its Google Cloud platform. ”Consider this fact - nearly every major ad exchange operating in the $60 billion programmatic market is operating on technology designed for a 3G world” Lawrence said. ARTICLE CONTINUES AFTER ADVERTISEMENTGoogle itself is huge with its Google Ads platform and Google Adsense banner system that are ubiquitous with online marketing. It is also interesting to learn about integrations with Google as Bing and DuckDuckGo ads (ran through one network or Bing) have a lot of the same features as Google Ads and there is a quick way to migrate Google Ads campaigns into this network (as shown here). ARTICLE CONTINUES AFTER ADVERTISEMENTIt is good to see online advertising continue to evolve and become more integrated for efficiency.

Source: Forbes January 24, 2019 20:58 UTC