Ooredoo Group, a telco operating across the Middle East, North Africa and Southeast Asia, has announced a strategic partnership with Snap that will enable the use of advanced augmented reality (AR) technology to enhance its customer experience. The three-year partnership is a first-of-its-kind in the region and will see the two entities collaborate to build advanced AR – including 5G-enabled AR – experiences for Ooredoo customers across its 10 operating companies, powered by Ooredoo’s network. The partnership will see Ooredoo and Snap work together on the upcoming major sporting event being held in Qatar in 2022, for which Ooredoo is a major network provider. "Our partnership with Snap Inc. will enable us to develop innovative 5G services that will enrich our customers’ digital experiences and make them enjoy the internet even more. Ooredoo Kuwait and Ooredoo Qatar have already initiated projects in collaboration with Snapchat, with roll-out expected in Q4 2021 and Q1 2022.

Source: The North Africa Journal November 17, 2021 15:13 UTC