Ooh, ube bey-beh! The purple food craze - News Summed Up

Ooh, ube bey-beh! The purple food craze


It is usually colored purple like the variety from Zambales, but some varieties are white like those grown in Leyte. In Basco, we have seen white ube with a purplish tinge. In the ‘60s, I remember my mom would always bring gallons of Magnolia ube ice cream packed with dry ice to her friend Bruno Dedual at The Peninsula Hong Kong. A nostalgic flat lay of classic Filipino ube desserts—ube halaya, ube ice cream, puto ube, and halo-halo—celebrating the timeless appeal of the beloved purple yam. It was then when we first offered it and international event items such as the ube-macapuno cakes and putong ube, as well as the ube halaya and, of course, the ube ice cream with halo-halo.


Source: Philippine Star January 07, 2026 21:29 UTC



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