Online shopping to keep growing at breakneck paceListen to this articleThailand's e-commerce sector is expected to continue to grow by 15% annually, despite high household debt. "I see traditional retailers investing more in e-commerce to offset the slowdown in offline channels," he said. In the Thai e-commerce sector, the traditional linear search for products is being replaced by an AI-powered product discovery process. Rise of agentic commerceMr Paul said e-commerce platforms now support agentic transactions, where AI agents verify identity and complete purchases across platforms seamlessly. The e-commerce platforms are responding to Thailand's high household debt by embedding digital lending and BNPL solutions into the customer checkout process to maintain sales momentum and serve underbanked consumers.

Source: Bangkok Post January 04, 2026 23:10 UTC