Electronics and fashion products have continued to dominate the highest expenditure categories of consumer goods bought by Kenyans through e-commerce platforms, even as spending on beverages and food orders declined during the year ending last December, a new report shows. The value of cash spent on fashion products, however, declined by $6.2 million (Sh837 million) but still retained a top position to close the year at $280.3 million (Sh37.8 billion), compared to the $286.5 million (Sh38.7 billion) spent on fashion orders during the year ended December 2022. Other product categories that recorded a drop in spending value during the period include toys and hobby tools, luxury goods as well and eyewear, which dipped at the fastest pace of four percent to stand at $3.62 million (Sh488.7 million). Other categories where Kenyans increased their spending during the year include physical media, furniture as well as beauty and personal care products, while online spending on over-the-counter pharmaceuticals remained unchanged at an annual value of $5.91 million (Sh797.9 million). CAK said in March that it had recorded a sharp rise in complaints of product and service misinformation, fraud, and dishonest conduct such as non-refund of cash on botched purchases.

Source: The North Africa Journal May 01, 2024 16:39 UTC