As many as one in three who shop for clothes online say they’d change their purchasing behaviour if they discovered a company’s packaging wasn’t environmentally friendly, a survey by packaging manufacturer Smurfit Kappa suggests. The results are of importance given the increasingly prominent role online shopping plays. According to this survey, some 44 per cent of Irish women and 43 per cent of Irish men shop online. “Consumers want online fashion brands to act responsibly and consider the social and environmental impacts of their businesses. Fashion brands, and indeed all brands, need to adapt to consumer demands on sustainability or they risk losing customers business,” said Smurfit Kappa’s vice president of innovation and development, Arco Berkenosch.

Source: The Irish Times September 17, 2020 10:07 UTC