SUPPLIED Almost two thirds of New Zealand shoppers rely on online reviews to influence their shopping decisions. In response, Amazon estimated that more than 90 per cent of fake reviews were computer generated. He dealt with fake reviews by reading multiple reviews before making a decision, he said. "In fake reviews the language is normally a bit different, or it's amazingly glowing where other reviews are a bit crap." Ministry of Business, Innovation and Employment consumer protection manager Mark Hollingsworth said many people said they used online reviews.

Source: Stuff June 08, 2019 19:52 UTC