In the June quarter, sales growth at Amazon India (Amazon Seller Services Pvt. The slowdown was primarily because of foreign direct investment (FDI) rules introduced in March that ban online marketplaces from influencing prices (read that as offering discounts), the person added. Ltd), two of India’s largest e-commerce firms, and new government rules prohibiting discounts curbed the growth of e-commerce over the past seven months. “This time, Flipkart and Amazon will pull out all stops,” said Harminder Sahni, managing director, Wazir Advisors. Monthly sales at Flipkart and Snapdeal were at lower levels in June, compared with December, said two people familiar with the companies’ finances, asking not to be identified.

Source: Mint August 02, 2016 20:37 UTC