Nearly 800,000 wine tourists visited New Zealand in 2019, spending more than $3 billion, Wine Collective Direct director Grant Rimmer says. A new online marketplace hopes to sell premium wines directly to overseas customers, after the coronavirus pandemic put an end to international tourists visiting wineries’ cellar doors. Director Grant Rimmer said Wine Collective Direct will launch in February, providing an international sales channel for wine producers in the premium and ultra-premium wine segments. The initiative also hopes to deliver greater profit margins to wine producers, and even expand export markets. “Wine collective direct has bolted on the e-commerce platform to that existing service and refined it.

Source: Stuff January 12, 2021 21:00 UTC