About 11 per cent of women in the UK smoke throughout their pregnancy KATIE COLLINS/PAOnline advertisements may reach pregnant smokers who want to quit earlier and at a lower cost than NHS clinics, according to a study. Researchers placed adverts for a text message-based stop smoking programme on Facebook, Google and NHS and parenting websites. Half of those who started the MiQuit programme via Google were only about five weeks’ pregnant. Those first offered help to stop smoking at NHS antenatal appointments will generally be between eight and 12 weeks’ gestation. About 11 per cent of women in the UK smoke throughout…

Source: The Times April 19, 2018 16:07 UTC