Online Reservation Battle Heats Up For OpenTable - News Summed Up

Online Reservation Battle Heats Up For OpenTable


No, not the jury-rigged page on the restaurant's website, but OpenTable.com. Like a good maitre d', OpenTable knows who you are and what you ate last week. OpenTable was acquired by Priceline Group (which began as a search engine for hotels and airfares), and has evolved quickly. Instead, OpenTable charges monthly fees (to the restaurant) to display its own logo (that is, the OpenTable logo) on the participating restaurants home pages, linking to the OpenTable website. That alone is about two-thirds of OpenTable's revenue stream, in fact.


Source: Forbes March 05, 2017 19:29 UTC



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