Online marketplaces such as Jumia, Souq, Uber, and Travelstart could create around 3 million new jobs by 2025 across Africa. These are among the findings of a new report, titled How Online Marketplaces Can Power Employment in Africa, released this week by Boston Consulting Group (BCG) and reproduced by Thursday by the Africa Business Communities website. Nor are online marketplaces likely to disrupt labor-market norms by blurring the lines between employees and freelances. The report also details the ways in which economic activity generated by online marketplaces boosts employment and incomes. The report recommends that the online marketplace community and African governments collaborate to address the challenges that hinder the online marketplaces’ ability to grow.

Source: The North Africa Journal March 28, 2019 15:22 UTC