Online advertising can feel like it is becoming too personal—or too accurate. But now, Amazon is set to become the third largest digital ad platform by the end of the year. What would an ad-free “Golden Age of Social Media” look like? Despite this surge of popularity, Vero is clearly some way from toppling Facebook at the number one social media site. On Amazon, one’s value as a user comes from one’s purchases, not from one’s profile—a more comfortable proposition for many users.

Source: Forbes November 07, 2018 16:41 UTC