It operates through online retail stores and it's only now that the company has started opening some offline stores, which it calls experience centres. Yet, if you see the hype around the OnePlus 5 and the long queues in front of the OnePlus stores, you can easily forget that this is just a three-year-old company that kicked off its journey in December 2013. "And then after the launch, there were people wondering how OnePlus can price a phone so talked about for Rs 32,990. Last year this phone was the OnePlus 3, which was then updated with a couple of new features in the form of OnePlus 3T. In the last three years, if there is another company that can claim of creating a similar fan following then that is OnePlus.

Source: India Today June 30, 2017 06:00 UTC