It's not the first time Furniture At Work UK has employed this PR trick to great success. It's also not the only entity using dicey 'research' or so-called 'study results' to garner uncritical media coverage. Presenting arguments in the form of a study result can also help more credible, less infidelity friendly organisations dodge media scrutiny. The Science Media Centre recently highlighted the use of what it calls 'cloaked science', where technical language, difficult-to-understand graphs and charts, or seemingly scientific data are used to hide a political, ideological, or financial agenda. O'Connor advised journalists who might have questions about a study's credibility to contact the publicly-funded Science Media Centre for advice.

Source: New Zealand Herald June 25, 2023 05:57 UTC