On Labor Day weekend in 2008, Ms. Welsh and her husband, Robert, took their three children to Hersheypark in Pennsylvania. Ms. Welsh self-financed her startup with an initial investment of $50,000, and filed a provisional patent and set up a website, which went live in January 2009. One of the most satisfying aspects of the business has been the feedback from customers, Ms. Welsh says. She had just noticed her younger daughter was missing and started looking for her when her phone started to buzz. Ms. Welsh says, “I know the tattoos are fun for kids and give parents peace of mind.

Source: Wall Street Journal November 27, 2017 03:00 UTC