Such theft wasn't as easy when the steaks came wrapped in more rigid plastic packaging. The zero-plastic drive also produced a series of unintended consequences that demonstrate how difficult it is for any company to shed plastic packaging entirely. When Iceland wrapped bananas in paper bands instead of plastic bags, the fruit rotted more quickly or snapped off. When it packed bread in opaque paper bags, sales fell as shoppers balked at buying something they couldn't see. The company estimates costs to handle its plastic packaging waste could jump by more than 10 times if it didn't take action.

Source: Wall Street Journal June 20, 2022 02:09 UTC