Now, practitioners of tourism industry in Kerala have come forward to delineate the principles and practices of travel trade from an Indian perspective. Local perspective on the skill-oriented, knowledge-based, and multidisciplinary arena of the trade is the highlight of the book An Introduction to the Business of Tourism. ‘Phenomenal change’Written by Venu Vasudevan, Principal Secretary, Tourism, and co-authored by Vijayakumar B., former Principal, Kerala Institute of Travel and Tourism Studies (KITTS), and Saroop Roy B.R., Assistant Professor, KITTS, the 488-page book delves into national and international tourism experiences with over 45 case studies and examples. Change in dynamics“The dynamics of tourism industry have changed phenomenally. Former Union Tourism Secretary Rathi Vinay Jha and captains of the industry attended.

Source: The Hindu August 20, 2017 02:03 UTC