Rebuilding Uber’s reputation with consumers and trust in the brand is going to be hard work, but many of us are truly hoping you can. If this is our model, then we are no different from the systems that we claim to be disrupting. As Uber’s CMO, you have the opportunity to do something incredible and show the world that tech’s most successful brand is being built on a culture of integrity, fairness and inclusion. People like me genuinely want to believe Uber can be the example of great innovation and global success. But it takes a lot more than a new logo to show the world that your cultural identity has shifted.

Source: Forbes September 14, 2018 21:33 UTC