Continue playing Facebook Admits Up to 87M People Affected by Cambridge Analytica You may also like Watch again Facebook Admits Up to 87M People Affected by Cambridge Analytica You may also likeThe committee is charged with investigating the work of CA for the then ruling Peoples Democratic Party (PDP) in 2007 and 2015 to see if election campaigns broke the laws of Nigeria or infringed on the rights of other parties and their candidates. Cambridge Analytica is a British political consulting firm that has recently made global headlines for all the wrong reasons. Cambridge Analytica “uses data to change audience behaviour.” Lurking beneath that simple and direct mission statement appears to be anything but a benign political consulting operation. In Nigeria, it is now public knowledge that only 87 users out of 23 million Nigerian Facebook users utilised this App. This new and insidious influence of the Cambridge Analyticas of the world is an unwelcome addition to our fragile political ecosystem.

Source: The Guardian April 16, 2018 04:41 UTC